The foundation for franchising is the business format. This format describes the marketing mix of the business. Often the concept has already been developed, but this is also regularly not the case. Koelewijn & Partners then develops the format together with you.

Is your business format already unique and successful? Then the foundation for franchising can be created. The ways and conditions a franchisee can use the concept is put into writing. Including the division of tasks between the franchisor and the franchisee, both with regards to the front office as well as the back office of the organisation. This often results in a business plan for franchising, the so-called franchise plan. However, perhaps the franchise plan already exists and our role is mainly to test it.

For the development of the concept and the franchise, Koelewijn & Partners utilizes proven instruments like the FranScan-Method®. This method treats all relevant aspects of the concept and the cooperation.

FranScan-Method®

Franchise formula and organization

You will get a checklist with important aspects about your organization and your concept of the franchise or cooperation you want to realise. You will gather as much of the required information as possible. This information then forms the input for the FranScan®, which focuses on the following essential areas:

• Marketing
• Organization
• Division of tasks in the cooperation
• Expansion
• Finances
• Legal aspects
• Practical plan for the initial phase

You know you are creating a solid foundation for your franchise.
You are prepared for your success.

Financial projections / Franchise fees

The franchise prognosis model© is a model, developed by Koelewijn & Partners for creating financial projections and prognosis for franchisors and franchisees. The combination of these two enables the creation of a suitable system of fees.

The Financial Exploitation Model© (FEM) is filled based on the findings during the creation of the franchise plan. The investment and exploitation prognosis provide an assesment of the potential return for your organization as well as the franchisees.

Completion of the scan

The completion of the FranScan® is formed by a concise report offering a concrete plan of approach.

When the plan is complete, a 'franchise package' is developed. this package consists of the franchise agreement, a franchise handbook of manual and the recruitment documentation.

Based on your franchise plan and the business concept, you will get a suitable franchise agreement or franchise contract. This contract states all the business agreements in a clear way. The contract adheres to the Dutch regulations as well as the European guidelines regarding to non-competition agreements.

If neccesary, we can also take care of other agreements such as a rental agreement or letting contract and a letter of intent between the franchisor and franchisee. Koelewijn & Partners cooperates with a network of specialists for additional knowledge and expertise on legal and fiscal issues.

You have the organization and the people for the exploitation of your franchise, but you require a critical view from the outside? You require a sparring partner who keeps you sharp, regularly holds a mirror in front of you or who thinks along for the next steps in the development of your franchise concept? This requires both solid theoretical knowledge as well as practical experience. Consultants at Koelewijn & Partners possess both these skills.

Most franchisors aim to grow the organization by attracting more franchisees and/or more locations. However, to do this, first it is important to know which locations provide the highest return for your franchise. Thé basis for consistent growth is formed by the expansion plan. This plan determines which locations are best suited to realize new establishments and in which cities in the Netherlands. Especially franchisors in retail are forced to regularly revise their expansion plans due to the increase of e-commerce.

Are you considering to employ a foreign franchise in the Dutch domestic market? Koelewijn & Partners assesses the international versus the national aspects, such as the fee-structure, division of territories, promotion and coaching. We can assist you with a Dutch franchise agreement and can take care of the recruitment of a master-franchisee and franchise management.

Are you considering to utilize your franchise abroad as well? Koelewijn & Partners are able to assist you with a plan of approach towards expansion. We consider international versus national aspects and regulations regarding anti-trust laws and franchising. Furthermore, we can bring you in touch with international partners in our network and can guide and coordinate the franchise export.